Xperience Leisure and Hasbro Announce Exclusive Agreement to Launch "Planet Playskool" Family Entertainment Centres Throughout UK

Xperience Leisure Ltd (XL) is thrilled to announce an exclusive licensing agreement with Hasbro, a leading toy and game company, to bring the Planet Playskool entertainment centres to families across the UK. This multi-activity supercentre will combine XL’s expertise in leisure experiences with beloved family brands such as TRANSFORMERS, POTATO HEAD, MOUSE TRAP and SPIROGRAPH among other Hasbro brands. Designed to seamlessly combine fun and hands-on learning, Planet Playskool promises an immersive experience that will delight both children and adults alike.

Planet Playskool will provide audiences with the opportunity to engage with beloved brands in fresh fun ways. These vibrant locations will feature regular character appearances, themed events, and immersive experiences designed to create lasting memories for families. Additionally, with a comprehensive educational program and creative workshop sessions, Planet Playskool will foster learning through fun.

Jamie Ross, CEO of Xperience Leisure, expressed his excitement about the partnership, stating, “Hasbro’s iconic brands offer exceptional value and widespread recognition, making them the ideal partner for us. With a deep connection to generations of consumers, Hasbro’s brands have a unique and enduring appeal. Their diverse audience base allows us to tailor each Planet Playskool venue to the specific needs and interests of local communities, ensuring maximum enjoyment and encouraging repeat visits."

Matt Proulx, SVP of Global Experiences, Partnerships and Music at Hasbro added, "We’ve collaborated on a number projects with the XL team over the past ten years and are delighted to be teaming up with them on the rollout of Planet Playskool in the UK.”

Jonathan Salt, Managing Partner at Harvey Spack Field, XL’s property management consultant, is excited about the opportunities emerging on the high street and in premium retail and leisure destinations nationwide. "By partnering with landlords to bring these beloved brands to life, we aim to deliver substantial benefits to both the venues and the surrounding communities," he stated. The company is well-resourced and focused on a rapid expansion. Negotiations for the first Planet Playskool locations are underway, with further details on the initial site and its opening date expected this autumn.

Xperience Leisure’s rollout of Planet Playskool marks a significant step forward in the landscape of children’s entertainment, offering an unprecedented opportunity for fans to interact with their favourite brands in new and exciting ways.

For further information, please contact:

Tim North, Co-founder, Xperience Leisure Ltd

tim@xu-uk.com, +447572229499

Jonathan Salt, Managing Partner, Harvey Spack Field

salt@harveyspackfield.co.uk, +44 (0)2074911964